Yesterday, I was walking down the bottled drink isle at the grocery store and saw the lovely bottles of Fiji Water on the shelf. The hibiscus flowers decorating the container were so tantalizing. And then there’s the name. Fiji! It must be paradise, I thought to myself, and this water must be soooo pure! Well, guess what? It turns out that there’s a back story to Fiji water. It just so happens that the Luxembourg-owned company pays substantial taxes to the Fiji government, which is a military dictatorship. And then there’s the carbon footprint of shipping water from Fiji. I don’t need an expert to calculate it for me. It’s obviously huge. Of course, don’t forget the actual dollar cost of this water ($2 to $4 for a liter) compared to our excellent tap water. So next time you’re shopping at the market and you’re intrigued by fancy water bottles with exotic names, remember, there’s always a back story.
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Just remember, not all bottled waters are created equally!